Read Our Frequently Asked Questions
See what we have to say about some of the common questions around business coaching and Bruce R. Dorey's method.
The way I think about business coaching is perhaps the more traditional way of coaching. On an individual basis, it is the objective improvement of someone in a business or profession, as measured by business results and behaviors. Business coaching focuses on helping the individual grow as a person, then learn and improve in the context of the business, trade, or profession in which they earn their living.
While there are a number of coaching programs with exciting descriptive adjectives, like Optimal, Exponential, Transformational, Quantum-Leadership, etc. - they are business, trade, or profession agnostic.
As an entrepreneur and corporate executive, I have found that truly effective coaching in a business or field requires deep knowledge and expertise in that business. This is still a common practice in many fields like medicine/health-care, aviation, and most of the highly skilled trades and professions, like accounting and law.
It is not a merely historic convention that a professional football team hires a coach with football knowledge and expertise - it is because they truly understand, can relate, and most importantly, can help them produce the best results for the teams and players.
There are a number of direct and indirect benefits. The direct benefits are that you improve what you are doing every day, by role modeling someone who has done it and by receiving expert feedback and training. Research clearly demonstrates that we learn the fastest and most effectively when we learn from a role model. The indirect benefit is that you have someone to talk to who has actually been there, had the experience, and demonstrates authentic empathy.
One of the true advantages you have as a seasoned manager or leader is the experience and knowledge to help with understanding business issues and offer solutions. The real benefit of the consulting coach is the ability to actually coach the team to execute the proposed solution.
Many consulting firms offer creative solutions, but do not provide execution services. There are proven methods (which we provide), to help you to assess the issue, gather data, and provide actionable analysis. These methods are well documented and easily learned by experienced executives.